Car Buying Online

At Diffee Ford Lincoln Mercury in El Reno, OK, we understand that some people prefer to do their shopping online. For years, many retail items have been migrating from being purchased at stores to being purchased through eCommerce.

Selling cars is no exception. While the transaction process for buying a vehicle is more complex than that of buying a toaster, there are still many ways we can help to complete more of the deal before a customer ever sets foot in the dealership.

Our Customer Resource Center is trained and equipped to help you with nearly any part of your car buying experience.

STEP 1: Find the Right Car for YOU

Finding a new car or used car is, of course, the first step in buying a vehicle. At Diffee Ford Lincoln Mercury, we have over 450 pre-owned vehicles available at 1 lot. We were the #1 Lincoln Mercury Dealer in the state for 2006, and our selection of Fords is outstanding.

Most dealership websites give you a couple of photos of their used cars and stock photos of their new.  We take pictures, lots of them, on both preowned AND used vehicles.
STEP 2: Determine a Trade-Value

Most dealers are able to sell vehicles for approximately the same as everyone else. The real difference between dealers normally comes through trade-in values. We link to Black Book because it is used by more dealers for determining actual trade values than Kelley Blue Book, NADA, or Edmunds. We offer this service as a guide — please know that we appraise vehicles based upon all of their merits and current market conditions. Black Book helps, but the numbers supplied may be higher or lower than our actual appraisal. If you're looking for a good “ballpark” figure, you're in the right place.

STEP 3: Secure your Financing

The Diffee Finance and Insurance department is top shelf when it comes to professionalism and customer service. Unlike most dealership F&I departments, Rob and his staff strive to understand your needs and match them up with the most useful and appropriate programs. Some people need a lease. Others need special financing. Some need a long warranty. Others need Gap insurance. No matter what you need, our finance department will offer you options personalized to your circumstances without pushing items and services that will not benefit you.

STEP 4: Put the Customer Resource Center to Work for YOU

In the past few months, the Customer Resource Center has completed hundreds of local and dozens of long distance transactions. Town Cars to New York, LS to New Mexico, Explorers to Oregon, plus literally dozens of vehicles sold to customers in the surrounding states of Texas, Kansas, Missouri, and Nebraska. Our #1 goal is to give you the information needed to make a good decision about buying a vehicle. We are dedicated to service, whether you live down the street or across the country. Let Diffee Ford Lincoln Mercury show you why our customers become our friends.